Wednesday, October 21, 2015

Around the Publishing World (October 21)

We stay on top of happenings/trends in the publishing world to help out busy writers who are spending their time doing what they should be doing: writing.

1. The average length of a shared video
Most authors these days create videos to promote their books. This article will help you decide how long that video should be if your goal is to have it shared via social media. Hint: Less is more.

2. 11 Ways you may be spooking your readers on social media
Some great tips for authors using social media. We agree with all eleven. The writer of the piece, Frances Caballo, really knows what she's talking about.

3. Amazon fights back
You've probably heard about Amazon's response to the initial New York Times story about their horrible workplace environment. It's been all over the news the past few days. We think this is a very good analysis of what Amazon said and didn't say in their scathing response.

4. Six Trend-Savvy Book Publishing strategies
This story has been out there since April, but we just discovered it. We don't agree with everything in this article, but the portion about self pubishing does offer some good advice.