Friday, December 04, 2015

Coldplay at the Super Bowl

From this morning's RAMP newsletter...

The NFL last night confirmed what multiple sources had earlier reported -- Coldplay (along with special guests TBA) will headline the Pepsi Super Bowl Halftime Show at Super Bowl 50 on Sunday, Feb. 7, 2016 at Levi's Stadium in Santa Clara, CA. The official announcement was made during last night's Packers/Lions game, and Chris Martin's announcement video is posted on YouTube. A message posted on Coldplay's website reads (in the Queen's English), "Chris is designing a show that will echo elements of the NFL's On the Fifty campaign -- honouring the past, recognising the present and looking ahead to the next 50 years." The boys will be following in some rather large footprints -- last year's halftime show, starring Katy Perry with special guests Missy Elliott and Lenny Kravitz was the most-watched Super Bowl halftime show ever, drawing 118.5 million viewers. The timing of this news couldn't have come at a more promotionally opportune time -- Coldplay's long awaited Atlantic album, A Head Full of Dreams comes out today.