Thursday, March 23, 2017

Spanish Radio in Chicago

From this morning's Tom Taylor column...

Chicago’s new Spanish sports station isn’t based around “ESPN Deportes.” As Univision said just before Christmas, it’s launching its own “Univision Deportes Radio” on a charter lineup of ten O&Os, including former Spanish talk WRTO Chicago/1200. That one, says Robert Feder, counts the Spanish-language play-by-play of the MLB World Champion Cubs, American League White Sox, NFL Bears, NBA Bulls, NHL Blackhawks and “as of earlier this month, Chicago Fire soccer.” In fact, “futbol” is a major identifier for Univision Deportes Radio (December 20 NOW). Other announced major-market affiliates include New York’s WADO/1280, L.A.’s KTNQ/1020 and Miami’s WQBA/1140. Univision knows its market and the affinity for soccer - Analyst Bishop Cheen notes in his latest “Capital Letters” blog about sports and social media that “Facebook has a new distribution deal with Major League Soccer and Univision Deportes” for live-streaming soccer matches.