Tuesday, March 20, 2018

Chicago Radio Ratings

From Tom Taylor's NOW column, here are the latest ratings for Chicago. Look at the numbers for Me-TV radio! Amazing!

Chicago sticks with iHeart’s urban AC “V103” WVAZ for much of the day – the only daypart it doesn’t win is mornings (third), and it’s #1 total-week (4.7-6.8-6.6). Entercom is second with news WBBM/WCFS (4.5-4.7-5.3). That’s also ’BBM’s rank in both drive-times and at night. Third is Hubbard’s hot AC “Mix” WTMX (4.3-5.4-4.9). It wobbles through the day from #1 (“Eric in the Morning with Melissa & Whip”) to a tenth-place tie middays and third in afternoons. Cooling as expected is Entercom’s still-newish classic hip-hop/throwbacks “104.3 Jams” WBMX, the former classic hits WJMK (5.4-4.8-4.0, on strong time-spent listening). It’s second on weekends and third at night. (Julian Jumpin Perez just took over nights last week.) Fifth is Univision’s regional Mexican WOJO (3.3-3.5-3.7). It’s another wobbler – fourth mornings, but twenty-first at night and fifteenth on weekends. The age 6+ star of the book is Weigel-run easy oldies WRME (1.8-2.4-3.6). It’s on a low power TV channel 6 leased from Venture Technologies, and Chris Huff says the 3.6 is “its largest share ever.” WRME’s got some special P1 fans in middays, where it’s second, and nights. But it’s not just a time-spent story, since the cume’s up. WLS-FM programmer Brian Thomas hears good news while he packs for Atlanta. His Cumulus classic hits station is up to seventh (3.0-3.1-3.4), and third middays. Brian’s next challenge is leading country “Kicks 101.5” WKHX for Cumulus, replacing Scott Lindy. (Succeeding Brian at WLS-FM is former “Loop” PD Wade Linder.) Cumulus-run/Merlin-owned classic rock WLUP finishes gamely (2.7-2.9-3.2, its best topline since Jul 2013). It’s being sold to EMF, which began programming not-for-profit K-Love there on March 11. In AC, iHeart’s WLIT does the usual post-Christmas-music swan-dive (12.4-3.4-3.3), tied with Hubbard’s improving AC WSHE (2.4-2.6-3.3). In talk, there’s Tribune’s WGN (2.8-3.3-3.1) and Cumulus’ WLS (1.5-1.7-2.0). The midday Rush Limbaugh daypart on WLS is tied for eighth. Fifteenth for the week – and hinting at its potential – is iHeart CHR “Kiss” WKSC (3.2-3.4-3.0). It’s Chicago’s cume leader at just over 1.7 million. Final Chicago note – Radio Insight tweets that the WLUP calls just bounced to Randy Michaels-owned “97.9 the Moose” WZXP Au Sable, New York. They’d briefly belonged on 88.3/Starke, Florida, which is the new WLSF.