From this morning's Tom Taylor newsletter...
SiriusXM turns on another free trial – for all those deactivated radios. As Motley Fool puts it, “there are more cars out there with inactive satellite radio receivers than active ones” – cars bought second-hand, or flivvers being driven by budget-crunched people who let their subscription lapse. This isn’t the first time SiriusXM has done the free turn-on thing (it’s good today through November 27). But Motley Fool says it comes at a particularly smart time for the satcaster – just as SiriusXM “is gearing up to take a page out of the Pandora playbook and begin offering streaming customers” its new “customized radio.” Mel Karmazin’s been teasing that for a year now, saying that if his customers want a Pandora-like product, they’ll offer it.
Sounds interesting.
