Friday, February 01, 2013

Martha Stewart, The Radio Show

From this morning's Tom Taylor NOW column...

Believe it or not, Martha Stewart’s never done a live daily radio show. That changes on February 17 when she’ll don the headphones for a noon-2pm Eastern show on SiriusXM that repeats from 7-9pm. That’s on the satcaster’s “Stars” channel, #107. Martha of course had her own dedicated satellite radio channel, as one of Mel Karmazin’s early signings after he took over Sirius. (In the publicity photo, they look like a couple of surprised and bashful high school kids.) But that didn’t feature “live” Martha. SiriusXM President of Programming Scott Greenstein says “our subscribers have clearly spoken – they want more access to Martha.” He says she’s “always educating, always informing [and] always interesting.”

There's a great Martha Stewart story in the upcoming John Landecker memoir "Records Truly is My Middle Name." That's all I'm allowed to say about it right now.