Friday, April 05, 2013

Radio's Wake Up Call

This news comes from the trade publication Inside Radio...



"Smartphones give radio a wake-up call. When it comes to which technology people use to wake themselves up in the morning, the clock radio is going the way of the 8-track tape. Twice as many Americans wake up to their cell phone (30%) than to a clock radio (15%), according to Edison Research and Arbitron."

The world is changing fast and radio is in real danger if they don't figure that out.