Monday, May 13, 2013

Rush Limbaugh vs. Cumulus

Tom Taylor's NOW column asks the question I've been wondering from afar as I listen to Rush publicly battle Cumulus' CEO. “Why are Limbaugh and Dickey continuing this pissing match in public?”

A veteran radio executive says “I can’t see how this benefits either side, but the hits just keep on coming.” He refers to what Rush Limbaugh said – in a clip cheerfully circulated by Media Matters – where he called media buyers “young women, fresh out of college, liberal feminists who hate conservatism.” Limbaugh’s particular frame of reference for the “fresh out of college” characterization was advertising bought on Fox News Channel, but a radio listener would think Rush was talking about his own show and the range of conservative talk radio. He says “we have to fight that battle anyway” – and he presumably means the Media Matters activist group when he talks about “these little sniveling jerks out there, trying to scare advertisers.” The radio exec says “That’s not doing anybody any good…why don’t they just zip it?”

I'll answer that question for you. Rush isn't capable of zipping it.