Wednesday, July 10, 2013

Chicago Radio Ratings

Tom Taylor's NOW column today had a recap of the most recent Chicago radio ratings book...

A Blackhawks boost for Tribune’s talk WGN? The station finally catches a break (4.8-4.3-5.3), perhaps assisted by the Stanley Cup-winning Chicago Blackhawks. WGN now ranks third, behind Clear Channel’s urban AC “V103” WVAZ (7.0-6.9-6.9), and hot AC “Mix 101.9” WTMX. Hubbard’s Mix loses its May-book 6.4 share, dropping to a 5.6, but it’s still #2. CBS Radio’s all-news WBBM and its FM simulcast are fourth, 5.4-4.5-4.5. While sister country “US99.5” WUSN gains again, 3.7-4.1-4.2. Merlin’s classic rock “Loop” WLUP broaches a 4-share (3.5-3.7-4.0). That’s the Loop’s best showing in PPM. While contemporary music rivals Kiss and B96 stay close to each other. CC’s “Kiss” WKSC moves 3.8-3.9-4.0 and CBS Radio’s B96/WBBM-FM moves 3.7-3.9-3.8. Clear Channel recently up-tempoed AC “Lite” WLIT, but it’s too early to make a call about that strategy (2.8-2.9-2.6). Tough couple of books at Cumulus’ talk WLS, with longtime morning team Don Wade and Roma off of mornings due to Don’s health. WLS drops 2.7-2.5-2.1. Sports-wise, it’s CBS Radio’s “Score” WSCR (2.8-2.7-2.5) over Disney’s WMVP (1.1-1.5-1.2).