Tuesday, September 30, 2014

Chicago Radio Ratings

The ratings came out again yesterday. Tom Taylor provides a summary in his NOW newsletter...

Chicago – Univision’s regional Mexican WOJO (3.7-3.6-4.3) dislodges Cumulus classic hits WLS-FM (4.4-4.6-4.0) from fifth place with its best score since November 2012. But for iHeart’s own regional Mexican “El Patron” WNUA, it’s a recent low, 2.1-2.0-1.5. Chicago’s top four look very familiar – iHeart’s urban AC “V103” WVAZ (6.1-5.9-5.9), CBS all-news WBBM (and simulcast WCFS), 5.5-5.4-5.5, iHeart’s Top 40 “Kiss” WKSC, 4.5-4.7-4.7, and Hubbard’s hot AC “Mix” WTMX, 4.9-4.8-4.6. A softish book for CBS country WUSN, 4.5-4.3-4.0, which ties with WLS-FM. No more oxygen this month for Tribune’s talk WGN, 3.6-3.7-3.6. CBS Radio’s “K-Hits” classic hits WJMK delivers a four-year-best, 2.3-2.7-2.8. Chicago Public Media’s news/talk WBEZ attains a three-year high, 1.4-1.9-2.1. But just a flicker of movement for Cumulus talk WLS, 1.4-1.6-1.4. In sports, there’s CBS Radio’s “Score” WSCR, 1.9-2.1-2.2 and ESPN-run WMVP (1.6-1.3-1.3). Tribune-leased “Game” WGWG (the audio of a low power Channel 6 TV station) is flat, 0.3-0.4-0.4. Digity’s north-suburban “95 WIIL Rock” WIIL breaks a 1-share in the Chicago book, 0.7-0.8-1.1. CHR “Kiss” is the Windy City’s cume leader at an estimated 2,318,900.

Robert Feder breaks down the dayparts...

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