Thursday, October 16, 2014

CNN ranked the world's most known news brand

The numbers in America might not back this up, but worldwide there's no doubt about it. From The Drum (A marketing/branding blog)...

According to the Affluent Global survey, CNN was found to reach 40 per cent of upscale consumers and decision-makers – more than any of its competitors across TV and digital platforms...CNN's global digital audience was estimated to be as big as 99 million unique visitors according to comScore data – over 25 million ahead of the BBC.

That's pretty impressive.