Tuesday, November 25, 2014

Chicago Radio Ratings

From Tom Taylor's NOW column, this is the recap of the latest Chicago radio ratings...

Just before iHeart’s hot AC WLIT – now merrily playing all-Christmas – whooshes by it in the next two books, Hubbard’s hot AC “Mix” WTMX can enjoy a strong rebound to third place, 4.6-4.7-5.2. That’s its best number since October of last year, and ahead of it are the usual players – iHeart’s urban AC “V103” WVAZ (5.9-5.7-5.9) and CBS Radio’s all-news WBBM and its simulcast at 105.9 (5.5-5.6-5.7). Then there’s Mix in third, followed by Univision’s regional Mexican WOJO (4.3-4.8-4.6). Fifth is iHeart’s top 40 “Kiss 103.5” WKSC, 4.7-4.5-4.3. After that comes CBS Radio’s country “US 99.5” WUSN, 4.0-4.4-4.1. And then a modicum of relief for Tribune radio manager Jimmy de Castro. His talk WGN is up 3.6-3.2-4.0 (though PM drive is still unsettled). As for the now-all Christmas WLIT, it was flat doing its normal format, 3.7-3.8-3.7. It’s a soft book for Hubbard’s classic hits “Drive” WDRV (3.9-3.4-3.2), and Cumulus-managed alternative WKQX (3.5-3.3-3.1). Too soon to see the changes at Cumulus talker WLS (1.4-1.5-1.4). In sports, you’ve got CBS Radio’s “Score” WSCR (2.2-2.5-2.3), Disney’s ESPN-run WMVP (1.3-1.6-1.7) – and the last hurrah of Tribune-run “87.7 the Game” WGWG-LP, 0.4-0.5-0.5. Chicago’s cume leader is CHR “Kiss” at 2,265,200.