Wednesday, February 18, 2015

Chicago Radio Ratings

The ratings came out yesterday. The Cliff Notes version is that everything returned to more or less normal after the weird Christmas ratings book. Tom Taylor summed it up this way...

Chicago – iHeart’s all-Christmas hot AC WLIT slips 7.7-14.2-4.5 – better than last year’s Christmas-hangover 4.1. It’s in fourth place, behind an all-newser, an urban AC and another hot AC. On top is CBS’ all-news WBBM and its FM simulcast, 6.2-5.7-7.2. That ties their all-time PPM mark, set in January 2009. Second is iHeart’s urban AC “V103” WVAZ (4.9-4.1-5.2). Third is Hubbard’s hot AC “Mix” WTMX (4.9-4.1-5.2). Then you’ve got “93.9 My FM” WLIT at its 4.5, and in fifth place, iHeart top 40 “Kiss” WKSC (4.3-3.8-4.0). This may be at least partially the bounceback that WGN boss Jimmy de Castro wanted for Tribune’s talk station (3.5-2.8-3.5). Red-letter month (best since a record-setting January 2013) for CBS all-sports “Score” WSCR (2.5-2.7-3.4). It’s tied with adult alternative sister WXRT (3.1-2.5-3.4). Also a bounceback for Cumulus classic hits WLS-FM (3.1-2.6-3.3). Too early to make any calls about the country war that began on January 5 when iHeart converted regional Mexican WNUA to “Big Country.” But here’s the number for CBS Radio’s established “US 99.5” WUSN (3.5-2.6-3.3) and then Big Country WNUA/now-WEBG (1.9-1.6-1.0). Highest PPM in nearly three years for SBS-owned regional Mexican “La Ley” WLEY-FM (1.8-1.8-2.3). Cumulus talker WLS dips, 1.4-1.2-1.1. The Windy City’s average weekly cume lead is held by CHR “Kiss” WKSC at 2,261,100

Robert Feder has the top ten for both mornings (HERE) and afternoons (HERE)

NPR cracked the top ten in mornings for the first time ever. Just as a footnote, I'll be appearing on that morning show, The Morning Shift, on Monday during the 9am hour to discuss my book "Father Knows Nothing".