More Info about Brandwidth

Chicagoland Radio & Media has an article up this morning about our upcoming book by Kipper McGee called "Brandwidth". Here's an excerpt from the article. Click on the link above to read the whole thing...

Former WLS-AM boss Kipper McGee will be releasing a new book about broadcasting and the importance of 21st century branding next month. McGee's book, "Brandwidth: How Big Broadcasting Missed the Mediamorphosis" is scheduled to be released at the end of next month, and is currently accepting pre-orders now.

Kipper McGee is best remembered locally as the man who kept WLS-AM near the top of the ratings for many years. From 2005 through the end of 2008, McGee was the Director of News & Programming for WLS-AM, first under ABC Radio/Disney ownership and then Citadel Communications ownership. Among the many things he is remembered for in his years at the station was creating the "WLS Rewind" days on two consecutive Memorial Day weekends, where instead of talk radio, past DJs from the WLS Musicradio heyday came back to play 1960s and 1970s music for two days.

In his new book, "Brandwidth: How Big Broadcasting Missed the Mediamorphosis," McGee offers branding ideas to help a company avoid the pitfalls that many major broadcasters have created for themselves in recent years. As the book's publisher explains, the new book "explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes."

Along with McGee's words, "Brandwidth: How Big Broadcasting Missed the Mediamorphosis" features illustrations by artist/blogger/speaker/consultant Jessica Hagy.

"Brandwidth: How Big Broadcasting Missed the Mediamorphosis" is being published by the Chicago-based firm Eckhartz Press, Press, the local boutique publisher that also recently released autobiographies of famed Chicago DJ John Records Landecker, Chicago TV news cameraman Chuck Quinzio, beloved Chicago TV news anchorman Joel Daly, and Chicago TV sports anchor/reporter Rich King, among others.

Those interested in purchasing McGee's new book can now place a pre-order at this link HERE. The pre-ordered books will ship on March 31st.