Management insists that they’ve now pushed back significant debt maturities to 2018, though (we can observe) that was at the cost of double-digit interest rates in the near-term. At year-end, iHeart’s total debt was $20.326 billion. Now it’s a bit higher at $20.486 billion.
That's why each station in the cluster has about 1-2 employees each doing 20 jobs. But they do have a plan to get out of that hole. They're going to sell your data...
As for that pile of big data that iHeart is “sitting on” – the company not only has more stations than any other group, it’s making the data from those stations available in the buying process. Bressler says they can offer “music-based psychographic groups, weather and traffic patterns, and purchase behavior.”
