Tuesday, August 04, 2015

Chicago Radio Ratings

From this morning's Tom Taylor column, an analysis of the latest Chicago radio ratings...

Chicago – Nobody manages to achieve a 6.0-share, and talk WGN misses the spike from the Stanley Cup-winning Blackhawks. So who’s #1? That honor still goes to iHeart’s urban AC WVAZ (6.8-6.5-5.8). Next is Hubbard’s hot AC “Mix” WTMX (4.8-5.0-5.0) and third is CBS all-newser WBBM (5.3-4.6-4.7). WBBM’s usual simulcast partner is WCFS/105.9, but during Cubs baseball the FM stays with the news product while WBBM runs the games. This time, WCFS moves 2.4-2.1-2.2. Fourth is CBS classic hits WJMK (3.5-4.0-4.1) and fifth is iHeart’s top 40 “Kiss 103.5” WKSC (3.9-4.1-3.9). Nice recent moves by urban sister WGCI (3.3-3.8-3.8). Then comes WGN, 3.3-4.3-3.7. How much does ’GN miss the Blackhawks in their run to glory? In the June book, WGN was #1 at nights. Now it’s #20. iHeart’s hot AC WLIT trails off, 3.5-3.6-3.2. Could Cumulus talker WLS fall below a 1.0-share, one of these days? It’s off 1.1-1.1-1.0. The Windy City’s leading cume station is top 40 “Kiss” at 2,355,000.