From Tom Taylor's NOW Column...
1 in 5 Americans is into podcasting...and Edison’s Tom Webster says podcasting “is growing, and growing fast. The percentage of Americans 12+ who say they have listened to a podcast in the last month is 21%, up from 17% last year.” Webster says “That increase is some of the largest growth for the medium that we have observed in more than a decade of our podcast research, and represents an estimated 57 million Americans.”
A new podcast will be arriving on the landscape in the coming weeks. My Eckhartz Press co-publisher David Stern and I have been signed to do one (not a joke). Details will be announced soon. They are coming to set up the equipment in my house tomorrow.
