I thought it was an obit

I saw this headline on Robert Feder's column and honestly thought it was an obituary: Sun Times loses general manager to tronc.

I thought "Ooh, that sounds horrible. Hope it was peaceful and didn't involve too much pain."

Then I remembered that tronc is not a disease. It's the new name of the Tribune company.

I know I've said this before, but what an incredibly stupid name.