More than 40 Chicago radio stations will simultaneously air a 60-second interview with John Alfirevich, dealer operator of Apple Chevrolet and president of the Chicagoland and Northwest Indiana Chevy Dealers Association, discussing how radio is a strong and proven channel for advertisers. The interview will air on Tuesday at 4:29pm. Alfirevich said, “Our association is dedicated to providing our Chevy dealers with exceptional marketing programs showcasing Chevrolet’s world class products in an honest and ethical way. Radio keeps Chevy engaged with the Chicago community, and provides that broad-reaching foundational piece to our marketing plan.”
Four companies own more than half of those stations, so don't be too impressed that these "competitors" are working together. Still, it's a good idea.
