Chicago's Polish Station

WPNA-Chicago (103.1 FM) is getting national attention as the first full-time Polish format. The radio industry is taking note, and there's a good chance this format will spread. This piece at Radio Insight is a closer look at the format. It's written by long-time radio writer Sean Ross. Here's a short excerpt...

Beyond its own uniqueness, there’s always been a fascination for me in any North American CHR that takes its cues from somewhere other than the U.S. charts. That’s how CKOI Montreal recently became my station of summer 2017. It is also why XHTO El Paso and the short-lived CHR on KXOS Los Angeles—both influenced by Mexico City CHR—fascinated me.

“Chicago’s new Polish-American mix” has its share of the chirpy, sludgy trap pop that I’ve complained about so much lately. So does the pop music in any language, at this point. But there’s also a lot of uptempo dance pop in both languages. There’s the full spectrum of Polish-language hits, some in genres like ska punk not currently represented on the radio here. As with stations of this sort, there are also a few songs that mainstream American CHR has given up on (e.g., DNCE, “Kissing Strangers,” which I’ve heard several times now). And there was one song that stumped even Shazam and SoundHound.

When I’ve encountered them, WPNA-FM has been mostly jockless, but it just launched a new bilingual morning show. The presentation is still taking shape—hot contemporary jingles, but some formal sounding sweepers that sound like they could as easily run on the heritage AM. There’s also an ad for the Alliiance’s insurance business that uses “You’ve Got to Pay the Price” by Al Kent, the 1967 R&B instrumental classic that has endured for years as a music bed. And I hope it plays as a music bed somewhere for the next 50 years.