Monday, October 09, 2017

The Drive's Ratings

Robert Feder takes a closer look at a local success story. The Drive is suddenly surging in the ratings...

WDRV FM 97.1, the classic rock purveyor that’s been on the air since 2001, is enjoying an outstanding resurgence in the ratings. In the Nielsen Audio quarterly survey released last week, The Drive ranked No. 1 among men in three age groups — 18 to 49, 25 to 54, and 35 to 64. With a cumulative weekly audience of 1,450,500, it tied for fifth place among all listeners with a 3.9 percent share.

Congrats to my friends who are still over there.