Brandwidth (second printing)

A few years ago Kipper McGee wrote a great book about the media called Brandwidth. It was widely praised throughout the industry and Kipper has since created a podcast (co-hosted by Dave Martin) that shares a name with his book.

For this year's NAB, Kipper went back to the book, and updated his classic. The Second Printing of Brandwidth debuted at the National Association of Broadcasters conference in Vegas.

And now it's also available at Eckhartz Press. Pick up your copy today.