I'm a publisher, and to me, there is only way to judge how successful a book tour is doing. How many books has he sold?
In James Comey's case, a crap-ton. 600,000 copies in the first week. That's twice as many as Hillary sold in the same time period, and three times more than Michael Wolff's Fire & Fury sold in hard cover in the same time period.
In other words, it has been a mega-success.