Radio Bloodbath

Last week it was iHeart Radio that laid off a percentage of their workforce. This week it's Entercomm. I'm personally skeptical of the reasoning here. I'm still hearing commercials on the radio. This sounds like an excuse to do something every radio company wants to do (cut jobs and save money) but doesn't do because of public outcry. This is done under the cover of CoronoVirus. From Robert Feder's column today...

At least eight on-air personalities and one program director were among dozens of staffers cut at Entercom Chicago radio stations Thursday. They included Elk Grove Village native Diana Steele, midday host at classic hip-hop WBMX 104.3-FM; Mike Kasper, afternoon host at country WUSN 99.5-FM; and Eric Tyler, afternoon host at Top 40 WBBM 96.3-FM. Sports/talk WSCR 670-AM took the biggest hit, losing midday co-host Connor McKnight, evening and weekend host Julie DiCaro, reporter David Schuster, producer and podcast host Rick Camp and freelance weekend host Maggie Hendricks. Also laid off was Kenny Jay, program director of US99. Many more positions in sales, promotions, digital and other areas also were eliminated or furloughed, sources said. Employees making more than $50,000 were given pay cuts of 10 to 20 percent. Entercom CEO David Field, who had his own salary reduced 30 percent, cited the impact of the coronavirus pandemic on advertising revenues. “We must take hard but necessary actions to ensure that we endure the crisis and emerge as a strong, healthy and competitive company,” Field said. “I am deeply saddened that we need to make these painful moves at this time, but they are necessary under the circumstances.”