That could be very interesting. I think radio would welcome the chance to show that if you measure Pandora and radio apples to apples, radio is still beating Pandora handily. I hope they are right about that.
Thursday, December 20, 2012
Pandora May Soon Be Rated
As in rated by the ratings services. So says the trade publication Radio Ink this morning...
"At some point, advertisers will be able to see Arbitron ratings for radio and Pandora side-by-side. That's according to Nielsen's President of Global Media Products Steve Hasker (pictured). Hasker told Bloomberg, "We want to cover as much of the media landscape as possible and be helpful to our clients in that way." Up until now there has never been any indication that Pandora is an Arbitron client. It sounds like that will change when Nielsen takes over."
That could be very interesting. I think radio would welcome the chance to show that if you measure Pandora and radio apples to apples, radio is still beating Pandora handily. I hope they are right about that.
That could be very interesting. I think radio would welcome the chance to show that if you measure Pandora and radio apples to apples, radio is still beating Pandora handily. I hope they are right about that.
