Friday, February 19, 2016

Why is radio in trouble?

It all goes back to their biggest problem: mountains and mountains of debt. iHeart Media (the former Clear Channel) is in debt for $20 billion. That's billion with B.

Watch their CEO spin it.

Every other problem in radio goes back to this. The quality is a shell of it's former self...because of the cutbacks forced by the debt. Younger generations don't listen to the radio anymore...because the quality is a shell of it's former self...because of the cutbacks forced by the debt.

It's hard to watch, especially as a former radio guy who still loves the medium. The saddest part of this whole story is that the guys who ran up this ridiculous debt, all walked away with hundreds of millions of dollars in personal wealth.