In a huge shock to me, the Wall Street Journal, actually does give him partial credit for this. Here's an excerpt from the article...
A harsh reaction to "Freebird" came from the late comedian Bill Hicks during a Chicago gig in the early 1990s. On a bootleg recording of the show, Mr. Hicks at first just sounds irked. "Please stop yelling that," he says. "It's not funny, it's not clever -- it's stupid."
The comic soon works himself into a rage, but the "Freebirds" keep coming. "Freebird," he finally says wearily, then intones: "And in the beginning there was the Word -- 'Freebird.' And 'Freebird' would be yelled throughout the centuries. 'Freebird,' the mantra of the moron."
How did this strange ritual begin? "Freebird" is hardly obscure -- it's a radio staple consistently voted one of rock's greatest songs. One version -- and an important piece of the explanation -- anchors Skynyrd's 1976 live album "One More From the Road." On the record, singer Ronnie Van Zant, who was killed along with two other bandmates in a 1977 plane crash, asks the crowd, "What song is it you want to hear?" That unleashes a deafening call for "Freebird," and Skynyrd obliges with a 14-minute rendition.
To understand the phenomenon, it also helps to be from Chicago. When asked why they continue to request "Freebird," Mr. Hicks's tormentors yell out "Kevin Matthews!"
Kevin Matthews is a Chicago radio personality who has exhorted his fans -- the KevHeads -- to yell "Freebird" for years, and claims to have originated the tradition in the late 1980s, when he says he hit upon it as a way to torment Florence Henderson of "Brady Bunch" fame, who was giving a concert. He figured somebody should yell something at her "to break up the monotony." The longtime Skynyrd fan settled on "Freebird," saying the epic song "just popped into my head."
Mr. Matthews says the call was heeded, inspiring him to go down the listings of coming area shows, looking for entertainers who deserved a "Freebird" and encouraging the KevHeads to make it happen.
But he bemoans the decline of "Freebird" etiquette. "It was never meant to be yelled at a cool concert -- it was meant to be yelled at someone really lame," he says. "If you're going to yell 'Freebird,' yell 'Freebird' at a Jim Nabors concert."
Still, Mr. Matthews treasures his trove of recorded "Freebird" moments -- such as baffled comedian Elayne Boosler wondering why the audience is shouting "reverb." And he argues that good bands simply acknowledge it and move on. "The people who are conceited, the so-called artists who get really offended by it, they deserve it," he says.
