Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, co-host of Minutia Men and Free Kicks, and the writer of "EveryCubEver", "The Living Wills", "$everance," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Thursday, March 07, 2019
Reading the Fine Print
If you've ever filled out insurance paperwork you know the fine print goes on and on and on. Most people just skip it. One insurance company figured out a way to reward someone for reading it. In the fine print it urged the person who read it to e-mail their company, and the first one who did would win a prize. A teacher in Georgia spotted it, and e-mailed.