Bears to Get HD Channel?

From Tom Taylor's NOW column...

Chicago Bears explore a fulltime HD Radio subchannel with CBS. “How cool is that?” asks Bears President Ted Phillips. Though he’s got an eye on the penetration of HD Radios around Chicago (“still not that high”), and says the talks probably won’t lead to a station until perhaps 2015. The folks at iBiquity are talking about the number of new cars equipped with HD Radios, and the Bears will be tracking that. Contractually, the team already has the rights to use the HD3 channel of CBS Radio’s 105.9, and Ed Sherman at the Chicago Tribune says they’d be working out of its new 40,000-square foot multimedia facility at Halas Hall. CBS has the rights for the Bears on its all-news simulcast of WBBM (780) and WCFS (105.9, the onetime AC “Fresh”).

Who is going to break it to the Bears that nobody listens to HD Radio?