Maddow averaged 3.058 million viewers for the month, narrowly topping Hannity’s 3.00 million. That also marks Maddow’s best performance ever in the 9 p.m. ET time period. Maddow also won in the adults 25-54 demographic, nabbing an average of 671,000 viewers in the measure compared to Hannity’s 616,000. CNN’s Anderson Cooper finished third in the hour with an average of 1.125 million viewers and 382,000 in the demo.
MSNBC also had a strong month as a whole, with the network’s prime time, daytime and total day numbers all setting new MSNBC records in total viewers. MSNBC’s primetime lineup averaged 2.398 million viewers in March, up 8% over the same month last year. Both Fox News and CNN saw declines in the same period of 18% and 16% respectively. MSNBC was also up this March in both daytime and total day, while Fox News and CNN saw declines.
