Will the Loop move to 94.7 FM?

This is the sort of news that must be making the staff at WLS-FM a little nervous. From this morning's Tom Taylor column...

Somebody registered the domain for “947TheLoop.com.” That’s tantalizing, because it suggests that Cumulus might replace the classic hits format on WLS-FM/94.7 with classic rock Loop. Or at least, it suggests that somebody (maybe not Cumulus) wants that outcome. A reader says that domain registration happened on the very last day the Loop was at 97.9, literally during Steve Dahl’s on-air sendoff. (He wished that the last song played on 97.9 before it was turned over to contemporary Christian K-Love operator EMF was AC/DC’s “Highway to Hell” – and it was.) The Loop’s 40-year history include some prime years when it cranked out so much cash, it fueled the growth of the Evergreen Media ownership group led by Scott Ginsburg and Jimmy deCastro. And the Loop brand still means something. Another possible clue – Cumulus recently moved WLS-FM programmer Brian Thomas to Atlanta, to do country “Kicks 101.5” WKHX. Succeeding him at WLS-FM was Wade Linder – who’d been PD/ops manager for both the Loop and alternative WKQX/101.1. He’s a rock guy, listing his “format specialties” on LinkedIn as “Rock, alternative and classic rock.” Now he’s got WLS-FM and WKQX. If Cumulus and market manager Marv Nyren transplant the Loop to 94.7, that means they’ve decided there’s more upside doing classic rock – against Hubbard’s “97.1 the Drive” WDRV – than classic hits. (That format spectrum includes Weigel-run easy oldies WRME/87.7.)