Aaron Weiss, a former news director at a local station who quit after it was bought by Sinclair, appeared on CNN’s New Day to explain what it’s like to have the broadcasting group begin to influence coverage.
In 2013, Weiss was a news director at a station in the Midwest that was bought by Sinclair, when “we started getting these must-run pieces everyday that would come down from corporate.”
“The must run pieces were generally political,” he explained. “Some of them were pre-produced packages from corporate, some of them were scripts that anchors were expected to read. And the expectation was that they would be read entirely, untouched, without any oversight.”
Weiss added that the scripts were of terrible quality, “but corporate expected us to run them untouched.”
He continued that the scripts were not local, but “entirely national, and they did have a conservative slant.” Weiss said that while he has no problem with conservative or liberal slanted news, what Sinclair does is more insidious:
“The problem with what Sinclair does, is they co-opt the credibility that local anchors have built up in their communities over years and decades, and use that credibility to promote a political agenda. And that, to me, is what it so ethically inappropriate about what Sinclair does.”
Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, co-host of Minutia Men, Minutia Men Celebrity Interview and Free Kicks, and the author of "The Loop Files", "Back in the D.D.R", "EveryCubEver", "The Living Wills", "$everance," "Father Knows Nothing," "The Radio Producer's Handbook," "Records Truly Is My Middle Name", and "Gruen Weiss Vor".
Thursday, April 05, 2018
Former Sinclair News Director Speaks Out
From Mediaite...