Wednesday, March 20, 2013

A Hivio?

This is from Tom Taylor's NOW column this morning, and I'm not sure why, but it cracked me up...

“I’m sick and tired of radio being sick and tired,” says researcher Mark Ramsey. When Mark’s got a hunch about where things are going, he does a survey, and this one wasn’t pleasant. For the question “Radio brands create unique and compelling content,” 51% of those in a 1,000-person poll said “disagree.” Mark says “radio needs to embrace fresh and exciting consumer-facing ideas” to stay relevant, and that’s why he’s announcing a “Radio Ideas Festival” named “Hivio.” That stands for “a hive of smart people in and around radio.” The one-day in-person event (at “a secret location in San Diego”) is free, though it’s invitation-only, for 25 to 50 people.

I'm betting the secret location is a strip club or a casino.