Wednesday, March 06, 2013

Cars Without Radios

This is the sort of story that will send a chill up the spine of everyone working in radio. From today's Radio Ink...



"AUTO DEALERS ARE DEVELOPING VEHICLES WITHOUT AM/FM. That's what representatives from the automotive industry said during a panel at Convergence yesterday. They wouldn't say who and they couldn't predict when. However, everyone was confident that it will happen in our lifetimes. The point they were making was that everything is moving to IP, and radio had better get with the program. General Motors Managing Director/ Advanced Technology Office, Silicon Valley Dr. Frankie James said consumers want what they get from their smartphone. And her research shows the next generation is not listening to the radio."

Of course anyone who lives with the "next generation" already knows this, but for some reason the radio industry hasn't come to grips with it. There's no way to ignore it anymore when they start making cars without radios.