Say what you want about our president, but you can't say he's bad for cable news ratings.
Top 5 Basic Cable Networks of August 2017 (Prime Time)
1. Fox News (2,206,000)
2. MSNBC (1,835,000)
3. USA (1,499,000)
4. HGTV (1,429,000)
5. TBS (1,258,000)
I see that people are tuning in to the most partisan versions of the news too. Fox and MSNBC may both be covering the news, but believe me, other than the constant mentions of Trump, their reports don't even remotely resemble each other. One could change their motto to "Trump Bad" and the other to "Trump Good".
By the way, Fox News does not play well in the UK. Rupert Murdoch has been pushing it through his Sky network there and the British people have roundly rejected it. This week he made the call to pull it off the air there.