Another All-Chicago Radio Ad

From this morning's Robert Feder column...

Former Chicago television sportscaster Howard Sudberry will be everywhere on the radio today. Sudberry, now senior director of marketing and communications at Arlington International Racecourse, will appear in a 60-second interview on the effectiveness of radio advertising. More than 40 Chicago area radio stations will simulcast the promotion at 4:29 p.m. today. It’s the latest joint effort of Radio Broadcasters of Chicagoland to sing the praises of their medium. “Radio is an important part of our business,” Sudberry said in a statement. “The ability to change our radio advertising message frequently is the most effective way to let consumers know what is happening at Arlington.”