Wednesday, September 25, 2013

Is Radio As Good As it Used to Be?



Most people say no. From Tom Taylor's NOW newsletter today...


Researcher Mark Kassof’s online questioning of 989 adults 18-64 turns up these conclusions – when asked about the statement that “Radio isn’t as good as it used to be,” 19% agreed strongly and another 34% agreed slightly. 28% disagreed slightly with the statement, and 13% disagreed strongly...Kassof says “from a demographic perspective, 18-34s are the most negative.” 61% agree about radio not being as good now, compared to 53% of all adults. Mark says “what’s interesting is that the oldest of the 18-34s were only teens” when the 1996 Telecom Act came along, “the law that enabled ‘mega-groups’ that many blame for the decline of radio.” On balance, men are more negative about radio than women, and 18-34 men are the most negative cell of all. Where does radio do well? With 45-54 men and women.

I'm still in that final demographic, but even I admit it isn't as good as it used to be.